Occasionally this blog does try to be helpful (you’ll find the Leo advice invaluable, I’m sure) and to prove it, I’m letting you in on the secret that is Purity. It was first introduced to me at Macy’s Herald Square Philosophy counter, right after I had dodged a particularly nasty mob of teenage tourists with newly purchased Dooney&Burke bags. It was the company’s first week in store and they were hawking the most amazing free gift with purchase that included a sample of Purity and other products.
Purity Made Simple is a face wash, makeup remover, and toner all in one (not in a shampoo-plus-conditioner way, but a we-know-what-we’re-doing way) and you won’t believe how soft and clean your skin feels when you’re done. It’s the company’s flagship cleanser and number one seller at Sephora stores, which the salesperson asserted but I can neither confirm nor deny through any other source except that Oprah really loves their Hope in a Jar moisturizer and you know you can take her word over mine.
The only problem is, the directions on the back of the bottle really stress me out:
“at the end of each day or at the beginning of each morning, take a small amount of purity made simple, a little water and massage onto skin for 30-60 seconds. rinse. take a leisurely pace when washing yourself clean. cleanliness is a new beginning. when you feel clean you can begin being who you really are.”
I know, right? They really make me feel like the only way I'll ever be happy is if I follow each directive closely, which leaves me struggling to estimate 30-60 seconds every night (I use microwave time as a helpful basis—less time than oatmeal, more time than melting butter) and that just spoils the leisurely pace and enjoyment. At $20, yeah it’s a little pricier than Neutrogena, but let me ask you this…do you want a new beginning or not?