Reviewed: Hel Looks street style site

I’ve been a fan of street style blogs for a while now; The Sartorialist (New York), The Fashionist (San Fran), Pike/Pine (Seattle), The Minneapoline (self-explanatory), and others, but today I came across Hel Looks, from Helsinki. First of all, since all good criticism gives compliment first no matter how flimsy, Hel Looks does post delightful mini interviews with its subjects. If you love her short-waisted herringbone jacket, she might just say where she got it. The subjects can even be quite candid, remembering the exact day they last wore whatever article of clothing it was and why that was important (her graduation day, his girlfriend’s birthday party, etc.)

But seriously, does everyone in Helsinki wear secondhand clothes? Or does the photographer just haunt the same too-hip-for-the-rest-of-the-city neighborhoods day in and out? Almost every picture on the site has some adorable Finnish youth sporting more than one absurdly dated piece they proudly procured at their favorite vintage shop, in addition to “self made” pieces and accessories “of their own design” which for some people means draping a t-shirt artistically around your neck (make sure it’s a vintage T.)

Don’t get me wrong, a little reuse/reduce/recycle is welcome in life, but some style is meant to go away. If you keep wearing your MC Hammer pants and campy shoes down to nonexistence, there won’t be anything left for your children, or your children’s children. They might have to start shopping at H&M, god forbid. Check out what has already happened to little Roberto.

48 Stars.

Disclaimer: I know, I know, I know. We do too much dissing of other websites (and children! for crying out loud...) here on Starred Review, and it should stop. But I’m at my computer all day and I see these things so I can’t! I just can’t.